Used by global enterprises to leverage, manage and improve their indirect sales processes and partner programmes, the group of technologies sees IQBlade listed alongside leading brands including IBM, Oracle, Salesforce and SAP.
IQBlade’s all-in-one SaaS platform provides data-driven B2B insights to enable technology companies to make smarter decisions and drive growth.
The platform allows technology channel companies to identify prospects or other partners of interest based on specific criteria. Boasting features such as financial benchmarking and social analysis, they can be compared based on performance and growth potential.
This latest milestone for IQBlade, with clients such as Microsoft, Hewlett Packard Enterprise, and Ingram Micro, marks the start of a growth period for the business, following product enhancements team expansion and increased investment in sales and marketing.
Antony Young, founder and director of IQBlade, commented:
“Recognition from a global player like Forrester shows the IQBlade platform is moving forward fast in the field of data insight and intelligence. The IT market is evolving quickly and our product development roadmap is clearly mapped out to meet the needs of our customer base, who are already seeing great results.”
Jay McBain, principal analyst at Forrester commented in his announcement:
“The channel technology landscape is rapidly evolving, and channel professionals must have a clear understanding of which technologies are most fundamental to their business and program goals, as well as know how technology can help.”
The IQBlade team are based in iC1 and have live research and academic links with Liverpool John Moores University.
The company secured £325,000 of equity investment in 2017 from NPIF – Maven Equity Finance, managed by Maven and part of the Northern Powerhouse Investment Fund.
The fund is delivered by MSIF working with Maven Capital Partners in the Liverpool City Region.
The Northern Powerhouse Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.